Born with a large forehead and natural ability to develop outrageously absurd ideas, Dana Severson was immediately drawn to the advertising industry at a very early age. Growing up, he’d often get caught sipping a three-finger apple juice (disguised as cognac), smoking candy cigarettes, dressed like his favorite superhero, David Ogilvy. Fast forward a few decades, and we find Dana (with a larger forehead) getting paid to develop outrageously absurd ideas as an advertising director and downing three-shot espressos. Dana is a Adage.com contributor and is known to post random advertising concepts on Twitter. He is available for sideshow demonstrations and Bill Bernbach impersonations.
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Thank you for bringing this topic to light.
Thank you for placing these efforts where they belong, as the lowest common denominator of the ad food chain.
Dana, this blog is genius. If I find a good realtor ad in my area, I’ll definitely pass it your way.
Thanks for your kind words. We take submissions at all times of the day, so keep them coming.
You will thank me for this!
http://www.propertiesbyalexis.com/
Yes indeed, thank you! I didn’t know that Lady Ga Ga was into the real estate game.
Hoo boy, are we really that bad? Desparate times, desparate measures. Can I have your job?
You would not believe the advertising damage here in the inner sanctum of a Realtor’s brain. And remember, the highest compliment I can receive is a referral!!
http://www.MNDreamHouses.com
thank you, thank you, thank you for this blog. finally, there is a resource for viewing the most ridiculous real estate agents and their ads, all in one place.
I have a few submissions for you.
http://www.thetwinteam.com/
even their dogs are identical!
http://www.et4homes.com/
http://www.theguywiththedog.com/
http://www.theguyinthekilt.com/
this dude tacks a life-size wooden cut-out of himself in a kilt to each of his lawn for sale signs. which promptly get stolen, likely by punk ass teenagers at 2 in the morning.
You are so very welcome Anonymous (which is a lovely name by the way).
The submissions are superb, thanks for bringing these to our attention.
It’s worth mentioning that, as much as we like websites as submissions, ads would be our first choice. We believe that their talents on the internet can be seen as an extension of their real genius — advertising.
Regardless, we appreciate your support.
http://www.lancastercountyhomesforsale.net/flippy
Check out the inside cover ad, no attribion desired here, his ads always struck me as funny
I like the idea of your branching out and including websites….just another category….
Great blog. Love your stuff!
Joe and Mary – You know what they say, ask and you shall receive. There seems to be enough interest in the wonderful things agents are doing online that you’ve changed my mind. Keep an eye out for online nominations soon.
Thanks for keeping your pulse on the trends in the real estate advertising market.