Fame Comes at a Price

Sometimes it’s hard to be a gangsta.

Reference

Wanted: Lunatic stark raving mad fans that are willing to run naked in public forums, paint their faces with Real”ad”tor pride, scream puns at the top of their lungs and beat the crap out of the arch rival fans. If this sounds like you, click here.
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Merry Chri … I Mean, Happy Holidays From Glen

You know what they say, you can’t improve upon perfection. So, rather than us muck up some holiday-esque greeting by alienating certain religions and over-emphasizing our love for Santa’s little helpers, we thought we’d take a ride on Mr. Kitto’s coattails. In fact, we’re just so dang pleased with his message, that we’re just going to let him say it.

Glen, the stage is yours.

Yeah … what he said. See you all on the flip side of this holiday thing.

BTW: Glen will be under the mistletoe at noon on the 24th for anyone interested in little tongue wrestling match before the long weekend.

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Sweet Mobile Home Alabama

While the video you’re about to see is not a Real”ad”tor candidate, it’s important for everyone to see the level of which we judge talent.

If you know what a 1996 Chandeluer Double-Wide is, than this video might be for you. If you’ve been hit in the face with a crescent wrench — five times, than this video might be for you. If your wife’s boyfriend has broke your jaw with a fence post, than this video might be for you. If you’re in the market for a floor stained, two-piece home, sold by a family with serious issues, than this video is definitely for you.

This disturbing spot for Cullman Liquidation is produced by the same people who brought you this beauty. If I hadn’t gone to the company’s website (compete with Cullman Liquidation tees for sale), I would have taken this for a spoof. For the record, it’s real and so is the company, which leaves me troubled.

So check it out … or don’t … they don’t care.

(via: Where’s My Jetpack)

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The Mavericks of Real Estate Need Your Vote

Adage. Article. Break. You know the drill.

As we approach the one-year anniversary of President Barack Obama’s election into office, it’s hard to forget the endless array of TV, radio, internet and social-media campaigns that catapulted him to popularity. In reminiscing, I couldn’t help but wonder whatever happened to the president’s dream-team of marketing experts. Where were they know? Fortunately, I didn’t have to wonder very long. Read More

The Official Real”ad”tor Fan Club

Wanted: Lunatic stark raving mad fans that are willing to run naked in public forums, paint their faces with Real”ad”tor pride, scream puns at the top of their lungs and beat the crap out of the arch rival fans. If this sounds like you, click here.

Real-Estate Advertising Stoops to New Low

Mini-V Needs a New Agent, and D.R. Horton Needs a New Agency

Take a break and enjoy some Ad Age:

Oh, Verne, how have you gotten here? We couldn’t get enough of you as Mini-Me. We laughed and cried with you in “The Surreal Life.” And we were glued to your every wince in your infamous sex tape. So where did things go wrong? … Read More

How the (Mid)west was Won

Another adage.com installment:

Howdy folks! Do you recognize this herd of law protecting gunslingers? I’ll give you a little hint. They don’t headline in Branson, Missouri and they weren’t extras in Blazing Saddles (although they display the same knack for humor as Mel Brooks). Give up? Please give up, cause I’m just dying to give you the answer.  Read More

Big Announcement! And, Good Deed For The Day

Alright, just a couple quick pieces of house cleaning:

First, we get that not everyone has what it takes to develop a righteous real estate ad, and that’s ok. That’s why we’ve decided to reduce the cost of entry (so-to-speak). Alright, big announcement time, where the hell is “Rich the Realtor” with those clapping drumsticks? Anyway … we’re happy to announce that we are now accepting business card submissions for an all new category of awards. Details are still a bit fuzzy, but, what I can tell you is that we expect an extremely high level of creativity. Please see our lovely Orlando princess to get an idea of what we consider acceptable. BTW: Although she’s able to stand on calm waters without breaking a sweat, Jennifer is terrified of making eye contact with the flash of the camera. (JENNIFER! CLICK, CLICK … Sorry, I’m only playing with you). The team of Real”ad”tor judges are standing by, so send them, NOW.

One last item to cover before we skedaddle. While rummaging through some old files this week, we came across an ad with an exorbitant amount of potential. Rather than write Mrs. Russo off, we thought we spit out a few quick suggestions and see if she has the goods to be an All-American Real”ad”tor. After all, these are our goals, and as she states, they’re now her priorities. We’re going to go quick dear, so you may want to take abbreviated notes:

• Maybe try a hint of gray, just to add some contrast.
• Consider incorporating a poodle into your photo.
• Quadruple the point size of your accomplishments. In fact, to make more room for your achievements, you may want to let your hair down.
• You need a pun. Try this one on for size: “Call me when your up Pit(man) Creek”. That one’s free. Run with it.
• And finally … try tinted lenses. It would just look cool!

Good luck and Godspeed.

A Not-So-Great Moment in Real-Estate Advertising

A break in the action, compliments of Adage.com:

If you were fortunate enough to catch an episode of the extremely entertaining (hehe) Bravo series “Million Dollar Listing,” you should have a general sense for the stereotypical image that Hollywood has established for real-estate agents in the City of Angels. If you buy into the hype (like I do), then you shouldn’t be the least bit surprised when you see this billboard for one of L.A.’s finest, Peter Klaven … Read More

Want Real-Estate Success? Forget Houses, Go With Headshots

Another brief intermission from Adage.com:

If you haven’t already noticed, the advertising industry is in what the economists are calling a “bit of a recession.” I don’t know much about that. But, what I do know is that if you’ve been following my posts about real-estate agent advertising, you’ll have gathered that these people are pioneers in the ad world.

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