Classy, classy, classy stuff young lady. And, (as I’m sure you know) I’m not referring to the palatial estate. No, I am in fact referring to this masterpiece of an ad, which cleverly, contains a description just shy of a million words (but who’s counting, right). I just love that you went literal with that statement!
Alright folks, grab your pencils, because this is a little bit of marketing trickery that you’ll want to jot down. If you want to command a higher-than-market-value price tag for your clients property, don’t state the price. Instead … call it priceless. BANG! It’s gets them everytime. And, you wanna know what else is priceless? How about that portrait of Domenique and her pup? It’s spectacular, Mrs. Lombardo Blanchette! You are definitely high society!
Congratulations! You can now add a gold nomination (which seems to fit the color scheme) to that group of accolades on the footer of your ad.
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No no Mark, you’re the man! In fact, I’m just dying to give you a fist bump explosion. Since I can’t, let me just give you a little shout out: MM IS IN THE HOUSE!
Yeah folks, let me tell ya, everyone in the office loves Double M. From the moment he rolls in, he’s giving Johnny boy the 1,2 punch on the shoulder, Mary gets the slap on the rear, the Tomster gets the “Top Gun” high five, low five and Schmitz gets the chest bump. Am I jealous? Yeah, of course I am. I’d love to be called D-man and start my day with a double high-five from Marky Mark. But, I was dealt a different hand, and I’m dealing with that. Meanwhile, I have the good fortune of witnessing Mark’s other talent — copywriting and ad design.
His latest creation is this two-tone masterpiece. He lures you in with his opening statement, “Put a working man to work for you!”, but he endears you to him with his charming, yet highly-seductive profile shot. We love it Mark! Enjoy your Platinum nomination, or as you may put it, P-money nomination. Damn you’re cool!
What if I told you that an entire office of Century 21 agents came together and developed a masterpiece? Impossible … right? Guess again my friend, the brain trust over at Conexus Reality has managed to get not one, not two, but 18 award winning realtors into just one page. WOW! And, the best part is: they did it their way. That’s right; forget every rule Ogilvy ever taught you about simple eye flow, because they’re reinventing the rules. As tempted as I am to give the whole group top prize, it’s only fair to highlight the stars of this show:
Francine Gross – The future looks bright my dear, that key you possess just unlocked a gold nomination. Bravo!
Lan Johnston & Linden Gilbert
Lan Johnston & Linden Gilbert – Genius & Genius. Silver & Silver. These guys figured out what the rest of us have been struggling with for years. Here it goes: All you need to be successful in this business is a name. Not that you need them guys, but two silver nominations are on their way.
Terry Hincks – “Come, Lord Terry, be our guest, and let thy house to us be blessed.” Amen Terry, we feel the power. Your gold nomination is in the offering dish.
And, we’ve saved the best for last.
Mr. Stew Fettes, you define success! Not only have you stolen the spotlight with your oversized 1/3-page magnum opus, but you also knew just the right words to highlight in red: “Give Stew a call”. Smart Stew, very smart! Someone got an “A” in color theory. If we could give you in “A” we would, the best we can do is a Platinum nomination. Now go get that #3 in Canada spot Stew!
Mr. Stew Fettes