Know thy customer

ironyOh my god, of course … you sell homes, they’re homeless. Duh! This is GENIUS! Plus, imagine this: As these eager prospects are pushing around their mobile caddies all day, guess who gets to tag along? Yep, that’s right. Little Mrs. Smarty Pants. And, we all know that when these folks congregate at night to discuss the days take, they’re as chatty as 15 year old girls at a slumber party. In the biz, we call that word-of-mouth.

Unfortunately my dear, the creative wasn’t the hero here. No, this gold nomination goes out to the real champion — the media buyer. Congrats!

Thanks to Vancouver Condo Info for the submission.


Sign-up for  The Official Real”ad”tor Awards by email and receive gems like this in your inbox.

add to : Add to Blinkslist : add to furl : Digg it : add to ma.gnolia : Stumble It! : add to simpy : seed the vine : : : TailRank : post to facebook

Money Shot

marketing-bus-benchMr. Watson, you dog! Woof, woof! You da man Wats. We’re not worthy … we’re not worthy. Alright, we got it out of our system, now let’s move on to the real beauty — your bus bench ad.

Interesting thing we noticed, the word “Class” (which, by the way, you define!) is made up of five letters, which also happens to be the same number of stars that represent your level of service. What’s even more interesting, we just happened to stumble across this adult maidservant ensemble from Costume Kingdom that also offers five-star service. Coincidence? We don’t think so.

Yes indeedy Wats (can I call you Wats?), to say we were impressed would be the understatement of the year. Let’s just say, the money shot alone earns you and the girls a silver nomination.

This little Piggy

billboardRock-a-bye baby, in the tree top, when the wind blows, the craddle will rock …
zzz …
zzz …

Oh … sorry guys, I must have dozed off listening to my baby mobile that I’ve hung over my computer. I can’t seem to put my finger on it, but something about this ad has caused me to pull out my memory box, put on my one-piece sleeper and snuggle up with teddy.

Anywho, how can you not love this …
zzz …

There I go again, sorry. Alright, I’ll make this quick, Spongebob is on in 5. Ad — Glorious! This little piggy gets a special finger-painted platinum nomination done by me.

Underwater World

ar11993054511606I guess that it’s time to point out that outstanding real estate creative doesn’t always have to come in the form of billboards and bus benches. Take Liz here for example: While on her trip to Maui, she suddenly had a stroke of brilliance. “Captain, turn this boat around, I need to go back to the hotel and grab my sign.” (Thank god you packed it Liz, good thinking.) You see, as Liz was peering over the edge of the speeding boat it suddenly dawned on her, “What if I could visually represent the sale of the biggest piece of real estate on the planet — the Ocean!” Clearly the concept worked, hook, line and sinker Liz. Bravo! Once you get back to shore and pat yourself dry with your shammy, go check with the front desk, there’s a special water-proof gold nomination waiting for you!

The Real Mr. and Mrs. Spears

lamar billboardSo, Mr. and Mrs. Spears were over the other night for dinner (yeah, I wish … let’s just pretend for now) and we began talking about high-end ad design and as luck would have it, they just happened to know a thing or two about that. From the looks of it, I’d say they’re right on the money. Let me just take a moment of your time to point out a few of the subtle add-ons that separate the true admen from the common folk:

  • Look closely and you’ll notice that Andrea and Greg are sporting a soft outer glow. This effective little piece of trickery is what us industry folks like to call the eye orgasm. Well executed team Spears!
  • Alright, I’ve got a challenge for you: try to forget their last name. Can’t do it, can you? That’s because these mavens went literal on you. That’s right, they threw the spear right at you. Ok … they didn’t throw it per se, but they did aim straight for our subconscious and hit the bullseye.
  • And finally, just when you thought that chivalry was dead, the Spears remind us that there still is some human decency left in this world. You open doors for us, and we’ll open our hearts to you. MuWah!

Well, team Spears, you did it. Gold it is. Just so you know, the dinner offer is always on the table.

Stairway to Heaven


Ladies and Gentlemen, I present you … Led Zeppelin:

There’s a lady who’s sure all that glitters is gold
And she’s buying a stairway to heaven
When she gets there she knows, if the stores are all closed
With a word she can get what she came for
Ooh, ooh, and she’s buying a stairway to heaven

Mission accomplished Jo Ann! We’ve effectively tied your brand message (an incredibly strong one I might add) to arguably the greatest song in Rock n’ Roll history. But don’t thank me, your creative was my inspiration. Sorry folks, I didn’t mean to blindside you like that, but I need to support my platinum nominees. Yes, Mrs. Parrish Dabney, you read that correctly — Platinum! But you knew that already, didn’t you dear? When you throw me a quote like, “I’ll take you step by step to your new home” and marry that with the staircases. I mean, what options do I have?

Warning to realtors: If any of you have the bright idea of selling the value of a homes’ staircase instead of those fancy schmancy granite counter tops, think again. Our new Platinum goddess has the market cornered.


dee_billboard_ubbwI don’t want to tip my hand too much here, but let’s just say that I’m now spelling dynamite with two consecutive “e’s” instead of the “y”.  I mean, c’mon, this girl has got it. Right out of the gate she hits us with “The DEEalmaker”. Closed circuit to Dee Young, nice touch with the capital E’s … just wanted to make sure we got it, huh?  Spot on, we love it!

For those that can’t quite make out the words in that fancy red box, let me help you absorb this little line of poetry: “Your Real Estate MarkeTEAM!” Bam — you got us Dee. But, getting us wasn’t her goal, no, no … she wanted to wow us. She did just that by pulling off the magic of white space. She strategically left justified everything, just so we could have the entire right third of the billboard to dream. What a selfless act of brilliance. Gold!

Premier Talent

946236Hey Norma! Quick, look over here. SNAP! HA. Gotcha on the phone!

Man, you guys are too much, we are all in hysterics over here just envisioning the photo shoot that day in Norma’s office. Laughter aside, when it comes to copywriting and art direction, Norma and her team are as good as it gets. From the classic faux photo corners to the subtle red bullet separating Residential from Commercial, their creative eye is superb! Norma’s not the least bit narcissistic either. A glaring example of her goodwill was the extremely classy shout-out to her entire team of associates. Well done Mrs. Rhodes! Their tagline pretty much sums up my thoughts exactly: Recognized … Check. Respected … Check. Recommended … Already twice today — check. Gold Nomination … On it’s way — Check.