Uncle Anthony Wants You!

Anthony NapoliThe angels are looking down on us today folks. We’ve been blessed with yet another beauty from Little Italy’s own, Anthony Napoli.

Alright, I’ll admit … I bit nervous to give you anything less than gold. Not that you don’t deserve it — it’s just that your name is Tony, you live in Little Italy, you’re obviously very well-connected and you’re pointing at me like I’m next. I mean, I’m not an organized crime special agent or anything, but I’d say chances are good that you’re Remax office is in the back room of some Italian restaurant. Look, I’ve seen the Sapranos, I know how this works. I give you silver and you call in a favor. Next thing I know, my heads in a vise and I’m being forced to cough up a platinum nomination. No thank you!

Let me level with ya Tony. You’re good … really good. But, when I’m comparing you to Mr. Shuswap, Poker Jack and the rest of my gold nominees, you’re just ok. Give me a pun, show a little skin, I don’t know … just something more. That said and because of my will to live, I’m giving you gold anyway. Damn you.

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The Mavericks of Real Estate Need Your Vote

Adage. Article. Break. You know the drill.

1748986As we approach the one-year anniversary of President Barack Obama’s election into office, it’s hard to forget the endless array of TV, radio, internet and social-media campaigns that catapulted him to popularity. In reminiscing, I couldn’t help but wonder whatever happened to the president’s dream-team of marketing experts. Where were they know? Fortunately, I didn’t have to wonder very long. Read More

The Village People

2003-02-11_BillboardAnd, Carol, Anthony & Bob, we welcome you to … The Real”ad”tor top 10. Bravo!

I’m curious, how did such an eclectic group of individuals can come together and not only agree on an overall concept, but more importantly share an equally brilliant vision of how the ad appeared? Clearly this is a group dynamic that we can only aspire to achieve.

Although it’s obvious that Carol is the “looker” of the group, I’m torn on which East Villager I find the most appealing. 21st century Bob, with his unusual artifact and fashionable ensemble or the inviting image of Anthony, comfortably propped up on his remarkably realistic sold sign. Fortunately, I don’t have to decide, this platinum nomination goes to the team.

You guys are amongst only a few. It should be illegal to be that good.

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Bend Over Rover, Let Jeff Hughes Take Over

8673When Jeff Hughes says drop your … price, people say, “How much”. Why? Because Jeff has his finger(s) on the pulse of … well, everything! In fact, it appears that Dr. Feelgood has fingured (or, I mean figured) out the single most motivating factor in choosing a real estate agent — pain. Just looking at his ad makes me clench my cheeks so tight that I could crush granite with my sphincter.

But, to fully understand this ad, you first need to understand the story.

Although it appears that Mr. Hughes has a knack for Keister stabbing humor, he never intended for the ad to be funny. In fact, the original campaign was slated to run as a PSA. You see, several years ago, Jeff found himself in search of his very first home. As a naive first-time homebuyer, he’d recklessly visit open houses ALONE, without any knowledge of the neighborhood, market values, etc (hang-on, it gets worse). On one such occasion, the unspeakable occurred. As I understand it, Jeff was minding his own business, evaluating a property as usual. As he was on his hands and knees inspecting the levelness of the hardwood floors, he heard the sound of blue shoe covers shuffling close behind him. Before he could turn around to get a good look of the Century 21 culprit … BANG! Things went dark. Needless to say, Jeff felt an undesirable pressure to buy the home. Although his memories are vague, images of that terrifying encounter can only be found within his ads.

From that day forward, this sweetheart of a man has dedicated his life to making sure his message is heard (not felt).

We’re happy to see Keller Williams stand behind you (don’t bend over … only kidding) and your message Jeff. For your ad: it’s a gold nomination sealed with a kiss. For your courage: a pair of titanium superman undies. And, for your sanity: a Century 21 real estate agent voodoo doll, complete with blue shoe covers. Let him have it.

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Snowbird Recard

ar124925531691831Kent is very excited to be coming to us live via satellite from high atop the mighty slopes of Idaho. Thank you for joining us Kent, welcome to the program.

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Recreational Recard

BusinessCardSmall-fullDoes he look familiar to you? He should. Tim is among the top 10 most wanted at the Cabela’s headquarters. Apparently, he’s wanted in connection to a heist involving several store props. They’re offering a life-time supply of venison jerky to anyone who can provide tips that lead to his arrest.

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