Snow Day

Guess who? Well, if you guessed an outrageously witty and super smart real estate team from Iowa … you’re absolutely correct. I’ve said it before, and I’ll say it again, Doyle and Devoe — you complete me. I mean, aren’t they exactly what the real estate advertising world needs? Better yet, aren’t they exactly what WE need? The answer is an unequivocal “yes” people. YES.

This scene reminds me of a story. When I was just a little runt (when peeing in the snow was a favorite pastime), I’d often gather with my friends at our local sledding hill for a day of fun (D&D knows what I’m talking about). We’d start in the morning and finish when our moon boots froze over. On one particular outing, I was feeling rather confident in my ability to control the sleek dog sled. Rather than lie in the standard tummy position, I chose to be a hotdogger (much like little Mrs. Sunshine in the pink headband) and ride in the hang-five position. Considering this was pre-snowboarding, I thought the idea was quite innovative. I was wrong.

Look, not a year goes by and I hear about some kid, on some hill … well, it’s enough to make me sick. Moral of the story? Ride low and go slow. Yes — I know, I know. “Well, Doyle and Devoe are standing up on their sleds, why can’t I?” While that might be true, they’re professionals. There should have been a disclaimer. Shame on them.

D&D, I know exactly where I’m heading. I’m throwing on my long-johns, hopping on the toboggan and meeting you guys in the chalet. I’ve stuffed a little something gold in my snow pants that I’m just dying to show you.

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Giving Thanks to the Advertising Gods

doyle_billboard-11Brace yourself folks, they’ve done it yet again! This is becoming so unfair that I’m considering breaking the competition into teirs of double A, triple A and the majors. Clearly, Goliath has some deep pockets and it appears that they’re stealing the best creative talent in the industry by offering the promise of Real”ad”tor awards and fresh corn on the cob. Does that sound like any pin stripe baseball team that you know?

They did they work, so it’s only fair that I give them the review. Let’s just get the obvious out of the way, it’s platinum. Duh.

The Pilgrims outfits are adorable. The painted red faces are offensive, but brilliant. The emotionless expressions depress me, but tell the story. The Native American wardrobes (along with wigs) look 100% authentic. And, the headline is heartfelt, yet persuasive. There! I love it, alright? Are you happy D&D? Now go put crappy ad together so we can all get a good night sleep knowing that you’re human.

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How the (Mid)west was Won

Another adage.com installment:

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Howdy folks! Do you recognize this herd of law protecting gunslingers? I’ll give you a little hint. They don’t headline in Branson, Missouri and they weren’t extras in Blazing Saddles (although they display the same knack for humor as Mel Brooks). Give up? Please give up, cause I’m just dying to give you the answer.  Read More

Rollin’ with the homies

doyle_billboard-8Let me start by saying congratulations! Not to the Doyle and Devoe team (they already know how fortunate they are and we’ll get to them in a minute) but rather, to the lovely followers of the Real”ad”tor Awards. You, my fan faithfuls, are becoming witness to an unprecedented back-to-back sweep of platinum nominated ads by the same real-estate team. It’s an incredible feat to say the least! I’ll be honest, I’ve spent many nights imaging what I would say if I were alive to witness this modern day miracle. Now, as we’re in the moment, I’m at a loss for words. I think it’s probably due in large part to the range of the emotions I feel – delight, pride, jealousy, love, you name it. Once the tears have dried, hopefully we can all embrace the significance of this historic occasion.

Doyle and Dovoe, what can I say? When you’ve got it, you’ve got it. And, your timing was impeccable. Looking at your ad, I’m reminded of the recent battle of Lance Armstrong and the rest of the American cyclists in the 2009 Tour de France. Unfortunately, neither Armstrong nor his comrades took home the first place purse of over $3.5 million, however, had they had access to the gear you guys are sporting (tandems, training wheels, pegs, etc.), I feel confident that the results would have been different. Regardless, you guys take top prize with us (that’s another platinum nomination, this time with matching platinum bike shirts).

Before I dust off my Schwin 10-speed, throw your winnings in my wicker basket and join you guys for a stroll, I’ll need a urine sample from all of you. Sorry, just need to make sure you’re playing by the rules.

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Somewhere Over the Rainbow

doyle_billboard-12Yes, yes, YES!!! About freckin’ time someone flushes out this concept! I mean, that headline has just been sitting there with a golden bow wrapped around it, begging for it to be plagiarized (And, I’m referring to the good kind of plagiarism). What took the real-estate community so long to figure this out? Give it to Doyle and Devoe (yes, the same group that brought you this beauty), who not only capitalized on the headline, but also managed to coax the original cast members to show up for the photo shoot. There is a God and he apparently lives in Iowa.

Question: The tension between Dorothy and the Wicked Witch appears to be over. Can someone please address this?

Question: Did you guys help Dorothy relocate to Iowa from Kansas?

Question: What are you guys going to wear to this years Platinum nomination ceremony?

That’s right, put on your ruby slippers, grab your can of oil, hop on your flying monkeys and get up to Minneapolis for the awards show, you’re all invited (and so is your little dog Toto too).

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