Ladies and Gentlemen, I present you … Led Zeppelin:
There’s a lady who’s sure all that glitters is gold
And she’s buying a stairway to heaven
When she gets there she knows, if the stores are all closed
With a word she can get what she came for
Ooh, ooh, and she’s buying a stairway to heaven
Mission accomplished Jo Ann! We’ve effectively tied your brand message (an incredibly strong one I might add) to arguably the greatest song in Rock n’ Roll history. But don’t thank me, your creative was my inspiration. Sorry folks, I didn’t mean to blindside you like that, but I need to support my platinum nominees. Yes, Mrs. Parrish Dabney, you read that correctly — Platinum! But you knew that already, didn’t you dear? When you throw me a quote like, “I’ll take you step by step to your new home” and marry that with the staircases. I mean, what options do I have?
Warning to realtors: If any of you have the bright idea of selling the value of a homes’ staircase instead of those fancy schmancy granite counter tops, think again. Our new Platinum goddess has the market cornered.