Best of Show

mazadArf! Arf! OMG Deb, they are soooo cute! Give me some Sweet n’ Sour sauce, and I could just gobble them up. No, I’m only kidding Deb. But seriously, you three are so photogenic!

As many of you might suspect, our little dog lover is not only a real”ad”tor superstar, she and the pooches have also made quite a name for themselves over at the Westminster Kennel Club (or as those on the inside like to call it, WKC). When Deborah and her crew are not on the agility course training for the next grueling competition, you’ll most likely find her crafting her next great advertising concept. And, as you can see, she’s no slouch at that either.

Deb, let me make sure I got your (catchy) email address correct, deborah.cacciapuoti (at) Alright, I’m stuffing the original platinum nomination files (fonts and images included) and sending it electronically. That way, your dogs can’t eat it.

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Curious Foursome

curious-sceneAccompanying this (sexy) ad was a small leaflet that contained the following message:

Attractive foursome seeking a fifth wheel. We’d like someone curious, between the ages of 25–26. Must be willing to participate in nude buyer/seller role play, nude condo showings, nude closings and the occasional game of “what does yours look like?”.

Obviously I’m joking people, come on. There was no leaflet — I made that up. I’m jealous, alright? I mean, I’m in advertising, why can’t I come up with this stuff? I guess that’s why realtors are the stars of this show.

But look, some may say that desperate times call for desperate measures. But, this is not one of those times. Do you see any desperation in those adorable faces? No. This was a well thought-out, flawlessly-executed advertising strategy seasoned with some sandwich action. GENIUS! Let’s face it, sex sells. And, what says sex more than two guys looking more than pleased with each other? If we had the answer people, we’d be on the other side of the “Curious?” sign. Platinum nomination for all of you, coated with a special spermicide — just in case.

A big thank you goes out to Vancouver Condo Info for this free peep show.

You are so Beautiful

6a00e3982061da88330105354cd660970c-piLet’s be honest, life as a realtor isn’t always champagne toasts and cheese n’ cracker platters. With the market the way it is today, even the agents at the top of their game (a.k.a. Janis Powers) need a little self-assurance. So when our friend, Skip Anderson, sent us this obvious cry for help, we knew exactly what we had to do.

Mrs. Janis Powers, this goes out to you my dear:

You are so beautiful to me
You are so beautiful to me
Can’t you see
Your everything I hoped for
Your everything I need
You are so beautiful to me

Now stiffin’ up that lip, stand up straight and go get ‘em tiger, we’ve got a platinum nomination waiting for you.

If any of you real”ad”tor fan faithfuls have any lasting words of wisdom for our dear friend, please speak your mind. She can use your support in her time of need.

A special thanks to Skip Anderson for bringing our attention to this urgent situation.

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The Guy’s Guy

mm-realestateNo no Mark, you’re the man! In fact, I’m just dying to give you a fist bump explosion. Since I can’t, let me just give you a little shout out: MM IS IN THE HOUSE!

Yeah folks, let me tell ya, everyone in the office loves Double M. From the moment he rolls in, he’s giving Johnny boy the 1,2 punch on the shoulder, Mary gets the slap on the rear, the Tomster gets the “Top Gun” high five, low five and Schmitz gets the chest bump. Am I jealous? Yeah, of course I am. I’d love to be called D-man and start my day with a double high-five from Marky Mark. But, I was dealt a different hand, and I’m dealing with that. Meanwhile, I have the good fortune of witnessing Mark’s other talent — copywriting and ad design.

His latest creation is this two-tone masterpiece. He lures you in with his opening statement, “Put a working man to work for you!”, but he endears you to him with his charming, yet highly-seductive profile shot. We love it Mark! Enjoy your Platinum nomination, or as you may put it, P-money nomination. Damn you’re cool!

This little Piggy

billboardRock-a-bye baby, in the tree top, when the wind blows, the craddle will rock …
zzz …
zzz …

Oh … sorry guys, I must have dozed off listening to my baby mobile that I’ve hung over my computer. I can’t seem to put my finger on it, but something about this ad has caused me to pull out my memory box, put on my one-piece sleeper and snuggle up with teddy.

Anywho, how can you not love this …
zzz …

There I go again, sorry. Alright, I’ll make this quick, Spongebob is on in 5. Ad — Glorious! This little piggy gets a special finger-painted platinum nomination done by me.

Stairway to Heaven


Ladies and Gentlemen, I present you … Led Zeppelin:

There’s a lady who’s sure all that glitters is gold
And she’s buying a stairway to heaven
When she gets there she knows, if the stores are all closed
With a word she can get what she came for
Ooh, ooh, and she’s buying a stairway to heaven

Mission accomplished Jo Ann! We’ve effectively tied your brand message (an incredibly strong one I might add) to arguably the greatest song in Rock n’ Roll history. But don’t thank me, your creative was my inspiration. Sorry folks, I didn’t mean to blindside you like that, but I need to support my platinum nominees. Yes, Mrs. Parrish Dabney, you read that correctly — Platinum! But you knew that already, didn’t you dear? When you throw me a quote like, “I’ll take you step by step to your new home” and marry that with the staircases. I mean, what options do I have?

Warning to realtors: If any of you have the bright idea of selling the value of a homes’ staircase instead of those fancy schmancy granite counter tops, think again. Our new Platinum goddess has the market cornered.

A smile is worth …


When you stumble across an ad as well executed as this one, it’s easy to just start passing out platinum nominations. So in resisting our natural temptation, we took a step back and checked in with our resident Gelotology expert. And … as we had hoped, Chet’s legit! It turns out that we are all born with 18 different kinds of smiles, which we use in a variety of different situations. Who would’ve guessed it?

And, here’s another fun fact for you: smiling releases endorphins that make you feel better. We’re feeling pretty good Chet, and so should you. You just got yourself a shiny new platinum nomination and (drum roll please) a ½ hour session with the folks at Glamour Shots.

Chet, when have a moment, zip us over a snapshot of those pearly whites with your new nomination in hand.